Media Buying Expert

We are seeking a skilled and intelligent part-time social media and Google advertising specialist to aid with production of ads for social media and other digital marketing platforms. Help us convert our audience of over 2 million followers to paying contributors.

Ideal candidates will possess extensive knowledge of creative marketing through the generation of unique and engaging media such as videos, photos, and graphic design.

Responsibilities:

• Monitor activity and create, implement, and optimize paid advertising social advertising campaigns across various company social channels such as Facebook, Twitter, Instagram, LinkedIn and YouTube.
• Monitor activity and create, implement, and optimize paid advertising on Google AdWords.
• Application of actionable insights derived from campaign analytics and data to interpret relevant information/insights such as established KPI’s, conversions, engagements, etc.
• Create an optimized posting schedule with customer engagement metrics in mind.
• Analyze and prepare summary reports on data analytics and metrics across all social media platforms

Competencies:

• Extensive knowledge of and experience with Facebook Ads Manager
• Extensive knowledge of and experience with Google AdWords
• Extensive experience with creating photos, videos, and graphic design for digital marketing.
• Comprehensive knowledge of Google Analytics and digital metrics platforms.
• Works well in a team setting, is highly organized, and dependable
• Comprehension of advertising means available on different social platforms
• Willingness and desire to learn and grow creative skills.
• Ability to pivot quickly and takes initiative
• Receptive to constructive feedback
• An interest in science is a plus.