Influencer Marketing Expert

Full Job Description

Responsibilities Include:

• Research and identify key influencers, bloggers, and YouTubers within designated verticals.
• Craft communications with influencers that effectively relay brand messages while supporting personal, long-term relationships.
• Manage all outreach to influencer community.
• Establish and maintain a pool of influencer ambassadors who provide content for their followings.
• Provide feedback and monitor influencer activity and proactively provide content ideas for influencers.
• Track and report on success of influencer program and provide recommendations for continued improvement.

Requirements:

• Excellent verbal and written communication skills.
• Ability to present information clearly and concisely.
• Excellent attention to detail.
• Extensive knowledge of influencer marketing landscape, including industry trends.
• Familiarity with and relationships with influencers in parenting, toys and education verticals is a bonus.
• Knowledge of social-platform mechanics, especially YouTube and Instagram Proven professional relationship-building skills.
• Track record of tracking and presenting results in effective way.
• Good sense of aesthetic, design, and messaging in the influencer space.
• Passionate and driven with a willingness to roll up sleeves and do what it takes to take programs to success.